Data & Analytics

Data Governance Under India's DPDP Act: A Practical Start

What the Digital Personal Data Protection Act means for analytics teams and how to build compliant data practices.

Infivate Networks Team 1 min read
Data Governance Under India's DPDP Act: A Practical Start

Why analytics teams should care

Analytics often combines customer, employee and usage data. The DPDP Act requires a lawful basis such as consent, purpose limitation, reasonable security safeguards and timely erasure when data is no longer needed.

Practical controls

  • Inventory personal data in your platform
  • Tag datasets by purpose and sensitivity
  • Mask or pseudonymise data for analytics
  • Role-based access with audit logs
  • Retention rules and deletion workflows

Privacy by design

Ask at the start of every project what personal data is truly needed. Aggregated or anonymised data often answers the business question without privacy risk.

Stay updated

Rules under the Act are being notified in phases. Review your practices as guidance evolves and consult legal counsel for specific obligations.

How Infivate Networks can help

Infivate Networks delivers Data & Analytics for organisations across India — from assessment and design to implementation and ongoing support. Talk to our team or email [email protected].

Frequently asked questions

Generally yes, personal data of employees is covered, with certain legitimate uses recognised by the Act.

It can be, if individuals can be re-identified. Treat it with appropriate safeguards.

Need help with this?

Talk to the Infivate Networks team.

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